Andreja Balon Kral holds a degree in Computer Science and has been working in technical computer animation and visualization since 1993. In May 2019, she took over Kral GmbH from her husband, Herbert Kral, who shaped technical visualization in Austria for decades and continues to advise the company to this day. Based in Linz, Austria, i-explain develops explanation concepts for industrial and technology companies throughout the DACH region – Austria, Germany, and Switzerland.
About Us
The people behind i-explain
Our specialization
At the heart of every project is the explanation concept: how can a complex technical subject be structured so that the target audience truly understands it – not just sees it? Once the concept is defined, we recommend the medium that communicates the message most effectively – whether a 3D explanatory video or a step-by-step photo-and-video story for assembly and troubleshooting.
Our visualizations address specific challenges: technical processes that cannot be captured on camera, operations inside machinery, physical effects such as heat, airflow, and pressure, and processes in environments that cannot be entered for safety reasons. Exactly where conventional film production reaches its limits – and where a simple explainer video is not enough – our explanation concepts deliver their real value.
Industries and projects
Over more than 30 years, we have completed projects in the following areas:
Paper industry and paper machines – including projects for Voith, Heidenheim, one of the world’s leading manufacturers of paper machines. Radiation and sterilization systems – visualizations for Greiner Mediscan, Austria, for systems based on E-Beam, X-Ray, and gamma radiation, including safety films for employees working in radiation-controlled environments. Wave energy and power systems – functional explanation of an OWC wave power plant and a Wells turbine. Ventilation and building technology – assembly and troubleshooting videos for Limodor, including bathroom ventilation units, residential ventilation systems, and air purifiers for allergy sufferers. Additional industries: plant engineering, conveyor technology, refrigeration technology, heating technology, and food processing technology.
Why clients work with us
The key difference from other providers: we speak the language of engineers. Technical specialists do not need to translate their expertise into simple terms – the technical understanding is there from the start. This saves valuable engineering hours and considerably shortens the path from the initial briefing to the finished concept.
Many clients have been working with us for years because technical precision, reliable project handling, and results that genuinely explain rather than merely impress are not something every provider can deliver.
What would you like to explain better?
Are you facing challenges in communicating a product, process, or system?
Let us discuss it. We will demonstrate whether and how an explainer video could be beneficial.
